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Customer identity platforms for content providers need to do more than just manage subscribers and viewers. To truly understand usage trends and deliver content effectively across multiple channels, you need a solution that meets your unique, and often complex, requirements.
1. Seamless multi-channel content distribution
Your users are everywhere. They're on their smartphones, PCs, tablets, TVs, and smart speakers. Your customer identity and access management (CIAM) platform must be able to handle smooth authentication and consent management across all these devices. You need to be able to deliver content that's optimized for each device while maintaining a seamless user experience. Authlete enables you to quickly implement Device Flow (RFC 8628) and Client Initiated Backchannel Authentication (CIBA) to set up frictionless multi-device and multi-location user authentication and consent verification flows.
2. Harmonized user identity across brands
If your company has multiple brands, your unified customer identity infrastructure needs the flexibility to customize the user interface, like login and profile management screens, for each brand. In addition, your identity solution should be flexible enough to easily accommodate updates to existing brands or the addition of new ones. With Authlete, you can completely decouple your authorization server from your user authentication, consent, and privilege management systems, achieving maximum development freedom. Since Authlete is a backend service, you have complete control over your frontend—you can build your own login screens and API endpoints without being tied to Authlete.
3. Efficient handling of traffic spikes
Media, entertainment, and sports businesses frequently face sudden surges in traffic during events like breaking news, live interactive streams, or ticket sales. Your identity platform must be built to scale and handle these demand surges, ensuring a consistent and reliable experience for all users. Authlete offers an on-demand scaling option to effectively and efficiently manage these traffic spikes.
4. Integration with third-party platforms
To maximize the reach of your content, it's essential to distribute it beyond just your own channels. This could mean integrating with enterprise Software as a Service (SaaS) platforms to deliver business content to specific teams or projects. Effective third-party API authorization is crucial for managing access to content based on users' permissions and contract status. Authlete separates the authorization server function, which controls OAuth/OIDC, from the user authentication, consent verification and privilege management systems. This separation allows for greater flexibility in identity and access management.
Authlete keeps current with the updates on OAuth/OIDC security profiles and the new specifications. With Authlete, you can build an API authorization infrastructure that complies with industry standards without the hassle of implementing and operating them yourself.
Since Authlete operates entirely in the backend, you have complete control over the user interface and user experience, including user authentication and consent.
Authlete's APIs are environment-agnostic, allowing you to implement OAuth/OIDC servers using your preferred programming language and framework.
You can choose how to deploy Authlete based on the scale and nature of your service—whether on a shared cloud, dedicated cloud, or as self-managed service.
Seamlessly connect users across devices and deliver a consistent brand experience.
Elevate security and ensure compliance with the latest industry standards.
Provide peace of mind to consumers with robust security and build loyalty.
Collect valuable user data across devices and services for personalized advertising and content.
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